heads-up-thumbs-up-press-conference

St. George Declares April ‘Distracted Driving Awareness Month’ and April 17 as ‘Heads Up, Thumbs Up Day’

St. George, Utah (April 3, 2014) – St. George Mayor Jon Pike read and signed an official proclamation today declaring April as Distracted Driving Awareness Month and April 17 as Heads Up, Thumbs Up Day.

“Our city is taking the lead to combat this growing and deadly problem,” Mayor Pike said. “By focusing an entire month on our Heads Up, Thumbs Up effort, we can save lives and steer our teenagers away from this hazardous habit.”

St. George recently teamed up with Sorenson Advertising to launch the large-scale, multimedia Heads Up, Thumbs Up campaign. The public awareness initiative is combined with special traffic patrols to proactively fight distracted driving behaviors.

On April 17, the community is encouraged to paint their thumbnails orange as a reminder to keep their hands off their cellphones while driving. The day will be dedicated to educating motorists–especially teenagers–about the dangers of multitasking behind the wheel.

Residents are also encouraged to take the Heads Up, Thumbs Up (HUTU) pledge to not drive distracted. The pledge will help drivers prepare for the upcoming implementation of Utah Senate Bill 253, which strengthens the state’s distracted driving law.

St. George Sen. Steve Urquhart sponsored the bill and St. George Representative Don Ipson presented the legislation to the House. Utah Governor Gary Herbert officially signed the bill on April 1. Once it takes effect, the law will make it illegal to manipulate a mobile device while driving.

The bill came at the encouragement of St. George City and Leslee Henson, whose husband was hit and killed a year ago as the couple walked down a St. George sidewalk. Police determined a texting driver caused the accident.

For more information, visit: www.headsupthumbsup.com

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